The MetOpera

As New York City’s premier opera house, the Metropolitan Opera combines rich artistic heritage with a commitment to world-class performances. To support its diverse programming and enhance visitor experience, the MetOpera needed cohesive promotional materials and merchandise that would capture the timeless elegance and grandeur of opera while appealing to a modern audience.

My work entailed designing a wide range of promotional materials, merchandise, and experience elements for the MetOpera and its opera shop. From elegant print and digital collateral to thoughtfully crafted merchandise, each design element was created to elevate the MetOpera brand and provide visitors with a memorable, refined experience that extends beyond the stage. This integrated approach ensures that every aspect of the Met’s presentation resonates with its identity as a world-renowned cultural institution.

DESIGN · CONCEPT IDEATION · PRINT · WEB · MERCHANDISE