Johnson & Johnson
Johnson and Johnson, a leader in global consumer health products, needed cohesive branding, products, and packaging that integrated into its diverse product offerings while resonating with consumers worldwide.
The challenge was to develop package design and identity systems that maintained each brand’s essence while assuring confidence and trust in the individual products. The systems were designed to enhance product recognition and brand loyalty by focusing on brand consistency and consumer experience.
DESIGN · PACKAGING · CONCEPT IDEATION