AIG

As a global insurance leader, American International Group (AIG) needed an updated identity system to reflect its modern, forward-thinking brand. With the introduction of a new logo by Paula Scher, the challenge was to create a design system that would seamlessly extend the fresh visual identity across all touch-points, from digital platforms to printed materials.


I helped develop a cohesive suite of materials—web and social banners, print assets, and digital marketing materials—that echoed the clarity and strength of the new logo. Each element was designed to reinforce AIG’s revitalized brand, balancing professionalism with a clean, contemporary look that appeals to a global audience. This cohesive design system supports AIG’s mission to convey reliability and innovation at every customer interaction.

DESIGN · CONCEPT IDEATION · PRINT · WEB