West Marine

West Marine wanted to evolve from a boating parts company to an aspirational water-life brand—they wanted to be REI for the water. The challenge was to craft materials that showcased high-quality products while capturing the essence of water life—memorable experiences created while enjoying life on the water.

We developed a comprehensive omnichannel brand strategy and creative direction for print, web, social, and stores. All materials and activation points reinforced the brand's commitment to quality, adventure, and the joy of life on and in the water.

CREATIVE DIRECTION · BRAND STRATEGY · CONCEPT IDEATION · PRINT · WEB